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Bells International Marketing Advertising Graphic Design Services Texas TX
Bells International Marketing Advertising Graphic Design Services Texas TX
Bells International Marketing Advertising Graphic Design Services Texas TX
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Bells International, Inc. Marketing Advertising Grahphic Design Services Austin TX Texas

Peace and Harmony: Willie Nelson Wins University’s Bridging Divides Award
Willie Nelson, the Texas music icon who has spent five decades bridging music genres, is being honored for his work in building bridges between people.

The entertainer will receive the inaugural Bridging Divides Award Oct. 19 at the Erwin Center in Austin. Presented by the University of Texas at Austin Project on Conflict Resolution, the award celebrates Nelson’s efforts as an ambassador for peace and commemorates his lifelong commitment to humanitarian causes.

“Willie Nelson embodies the kind of peaceful tolerance that can resolve conflicts, whether it’s singing duets with musicians from a spectrum of styles and political positions, supporting the family farm through Farm Aid or drawing attention to the opportunities of biodiesel,” Madeline Maxwell, director of the UT Conflict Resolution Center, said.

The Project is working with Bells International, an Austin-based advertising Agency, to take their message of peace and positive conflict resolution to a wider audience. Randy Wilt, Bells executive vice-president, said Nelson’s notoriety puts the Project in an international spotlight.

“Willie Nelson is a public figure whose reputation extends well beyond the music industry,” Wilt said. “He’s a champion of causes he believes in and his association with the Project on Conflict Resolution opens doors around the world. It’s an exciting opportunity for the Project and for promoting new approaches to tolerance and peace.”

In addition to being the first Bridging Divides honoree, Nelson is the namesake of the university’s Willie Nelson Center Students for Peace and Conflict Resolution. Maxwell said the affiliation is a natural union of Austin’s University of Texas and one of the city’s most recognizable residents.

“Where better to find such an icon than in our own backyard?”

Evan Smith, editor of Texas Monthly, will serve as Master of Ceremonies at Friday’s ceremony. Scheduled performers include Ray Wylie Hubbard, Jimmie Dale Gilmore and Nelson’s daughter, Amy Nelson.

UTPCR is a university organization dedicated to facilitating the study and practice of peace initiatives and successful conflict resolution in contemporary culture. For more information on the Project and the Bridging Divides Award, contact Maxwell at (512) 471-1954 or utpcr@uts.cc.utexas.edu.

10/18/07

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