Bells International :: Marketing | Advertising


Types of Logos

Vol. 3, No. 1
Wordmark: Generally a type-treatment used when the name of your company identifies what you do (Home Depot) or is very well-known (Sears.) Lettermark: In most cases, an abbreviation used instead of the full name of your company (HP, VW, FedEx.) Brandmark: An emblem or symbol used to represent your company, often without the name (Nike/Swoosh, Apple/Apple, McDonalds/Golden Arches). Iconic: A combination of a brandmark symbol with a custom type-treatment of your company name. Did You Know? The RCA logo featuring the dog “Nipper” sitting in front of a phonograph was introduced in 1910. Prudential Insurance Company’s Rock of Gibraltar logo started even earlier—1896. Some Famous Logos Olympics Federal Express Red Cross McDonalds Nike Adidas United State Postal Service Chevrolet Coca-Cola General Mills General Electric Intel Google Apple Ferrari
Marketing Link is written, produced and designed by Bells International, Inc. Bells International has been helping businesses build brand awareness for fifty years and counting. Call us for a free consultation. 888.440.4649 x258

Seeds for thought:

Bells and UT's Project on Conflict Resolution

Bells helps the University of Texas at Austin Project on Conflict Resolution take their message to a wider audience >>>

6 Ps of Branding

There's a lot more to advertising, marketing and graphic design than clever slogans, saturation, and hip new color trends. The 6 Ps of branding are a must-have. >>>

Go green!

Now you can promote your business or cause while promoting a more sustainable planet with Eco Impressions, our line of earth friendly logo merchandise! >>>

Logo Merchandise

Bells began as a promotional products company in 1957. We're still one of the top companies in the nation, offering superior levels of service and selection. >>>

Site Map | Subscribe to M-Link | Contact | 888.440.4649