Do you need a designer to create your logo or a copywriter to pen your slogan? Is it something you can handle in-house or would it be better to contact an outside agency?

The answers to these questions depend on your particular situation. In some cases, a simple type treatment that can be prepared on your office computer may meet your needs. However, you may need to contact an agency or professional if you need help in the following areas.
You need direction. If you need help identifying your message and tying in with your brand, an agency can take you in the right direction.
You’re not a designer. Even with the quantity of clip-art and icons on the internet, it’s a good idea to have a graphic designer create your logo. A designer not only brings professionalism to the project, they ensure you have a custom logo that won’t be used by competitors or seen in other forms of advertising for other companies. Remember, you’re goal is for the logo (and slogan) to be associated exclusively with your company.
You need to stand out in the crowd. An agency can help you identify what your competitors are doing and create a unique design that distinguishes your company from the pack.
You need technical assistance. If the logo is going to be used in both color and black-and-white forms, in various sizes, in print and broadcast media and on both paper and products, a designer can create various versions that allow you needed flexibility.

Bells International specializes in logo design, slogan creation and branding. Check the Contact Us section to find the right associate for your needs.